Capital D invests in GoWish
We are delighted to announce our investment in GoWish (known as Ønskeskyen in its native Denmark), the revolutionary social shopping platform that’s transforming gifting through AI personalisation and community-driven commerce.
Founded in Denmark in 2015 – where more than half the population has signed up – GoWish has rapidly grown its user base to more than 10 million across Scandinavia, the US, the UK and Germany. GoWish users love the platform for its efficiency and practicality in helping improve the gift giving process, and for its ability to minimise unwanted gifts and unnecessary gift wastage – with some estimates suggesting over £1.2bn of unwanted Christmas gifts will be thrown away in January in the UK alone.
Social shopping is one of the fastest-growing retail markets worldwide, which is expected to be worth $1tn per year by 2028, and as the market leader and category owner in Denmark GoWish is poised to capitalise on the trend. Capital D’s investment will help GoWish achieve its ambitious growth plans, led by an experienced management team and supported by the company’s existing investors, who have reinvested in this next chapter of the GoWish journey.
It’s an investment that’s fully aligned with our thesis of backing disruptive companies at the intersection of today’s key cross-sector trends – technological developments, shifts in consumer behaviour and megatrends. We’re looking forward to working closely with the GoWish team on the journey.
