GoWish appoints ex-TikTok GM Rich Waterworth as its new Chair and Co-founder Mads Dahlerup as its new CEO

Rich Waterworth, TikTok’s former General Manager for EMEA, has been appointed Chair of GoWish, while Co-founder Mads Dahlerup becomes the wishlist platform’s new CEO. Together, the duo aims to accelerate the expansion of the Scandinavian-born social shopping phenomenon, which has just exceeded 3.8 million American users, in a bid to corner the USD 700 billion p.a. global social shopping market through embracing Gen A and Z’s favourite social media platforms.

Copenhagen/London, 20th May 2025 – To further its global rollout, Scandinavian social shopping phenomenon and wishlist platform GoWish has named TikTok’s former EMEA General Manager Rich Waterworth as its new Chair and Co-founder Mads Dahlerup as its new CEO. The move follows the recent share acquisition and investment by Capital D, and marks a significant step forward in empowering the Danish founded wishlist platform’s ambition to corner the global social shopping market, an estimated USD 700 billion p.a. industry. Rich Waterworth is a seasoned industry executive having operated at the intersection of tech and multimedia for several decades, where he has previously headed EMEA marketing for YouTube for nine years until 2019, before spending the next five years as General Manager for TikTok in EMEA, where until 2024 he was responsible for business management and growth in the region.

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