We are pleased to announce that as of 12 th June 2024, Phrasee has rebranded as Jacquard
London, 13 th June 2024
Phrasee rebrands as Jacquard and launches its Personalised Campaigns product
We are pleased to announce that as of 12 th June 2024, Phrasee has rebranded as Jacquard. The rebrand and launch of Personalised Campaigns are key steps on the journey of positioning Jacquard as the force that redefines the use of generative AI in marketing, and as the category architect enabling enterprise brands to speak their “customer’s language”. Jacquard is purpose-built tooling for on-brand enterprise messaging that resonates wherever people are. Jacquard’s proprietary generative AI is calibrated by language experts resulting in trusted content, produced at speed and scale. As such, Jacquard helps leading global brands drive sustained brand affinity by harnessing the benefits of generative AI.
To find out more please visit: www.jacquard.com
Why Jacquard and what is the meaning of the new name?
The Jacquard machine was invented by Joseph Marie Jacquard who patented it in 1804 and was a true disruptor. The machine revolutionised textiles manufacture by automating the production of complex patterns, previously achievable only through manual labour. It amplified the efficiency of weaving, expanded possibilities, and even ultimately inspired the first programmable computers. It’s a parallel for Jacquard’s own innovation of creating a purpose-built architecture to harness the power of generative AI to enable craft at scale in the field of marketing content. The Jacquard brand identity is high-tech, high-quality, and deliberately distinctive in an industry of software sameness.
The Jacquard brand and Personalised Campaigns product will be unveiled in full at the Cannes Lions Festival of Creativity from Monday, 17 th June 2024.
Daryl Cohen, Partner, Capital D, said: “We are excited about the rebrand to Jacquard as a coming-of-age moment for Phrasee. Combined with the new Personalised Campaigns product and Jacquard’s proprietary generative AI toolkit which also underpins the Core and Optimisation products we believe Jacquard is well positioned as the right thing at the right time for today’s leading enterprise marketers.”
