{"id":3787,"date":"2024-06-14T14:15:57","date_gmt":"2024-06-14T13:15:57","guid":{"rendered":"https:\/\/capitald.com\/?post_type=news&p=3787"},"modified":"2024-06-14T14:19:30","modified_gmt":"2024-06-14T13:19:30","slug":"phrasee-rebrands-as-jacquard-and-launches-its-personalised-campaigns-product","status":"publish","type":"news","link":"https:\/\/capitald.com\/fr\/news\/phrasee-rebrands-as-jacquard-and-launches-its-personalised-campaigns-product\/","title":{"rendered":"Phrasee rebrands as Jacquard and launches its Personalised Campaigns product"},"content":{"rendered":"
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We are pleased to announce that as of 12 th June 2024, Phrasee has rebranded as Jacquard\n<\/h1>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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London, 13 th June 2024<\/p>\n

Phrasee rebrands as Jacquard and launches its Personalised Campaigns product<\/strong><\/p>\n

We are pleased to announce that as of 12 th June 2024, Phrasee has rebranded as Jacquard. The rebrand and launch of Personalised Campaigns are key steps on the journey of positioning Jacquard as the force that redefines the use of generative AI in marketing, and as the category architect enabling enterprise brands to speak their \u201ccustomer\u2019s language\u201d. Jacquard is purpose-built tooling for on-brand enterprise messaging that resonates wherever people are. Jacquard\u2019s proprietary generative AI is calibrated by language experts resulting in trusted content, produced at speed and scale. As such, Jacquard helps leading global brands drive sustained brand affinity by harnessing the benefits of generative AI.<\/p>\n

To\u00a0find out more please visit: www.jacquard.com<\/a><\/p>\n

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Why Jacquard and what is the meaning of the new name?<\/strong><\/p>\n

The Jacquard machine was invented by Joseph Marie Jacquard who patented it in 1804 and was a true disruptor. The machine revolutionised textiles manufacture by automating the production of complex patterns, previously achievable only through manual labour. It amplified the efficiency of weaving, expanded possibilities, and even ultimately inspired the first programmable computers. It\u2019s a parallel for Jacquard\u2019s own innovation of creating a purpose-built architecture to harness the power of generative AI to enable craft at scale in the field of marketing content. The Jacquard brand identity is high-tech, high-quality, and deliberately distinctive in an industry of software sameness.<\/p>\n

The Jacquard brand and Personalised Campaigns product will be unveiled in full at the Cannes Lions Festival of Creativity from Monday, 17 th June 2024.<\/p>\n

Daryl Cohen, Partner, Capital D, said: \u201cWe are excited about the rebrand to Jacquard as a coming-of-age moment for Phrasee. Combined with the new Personalised Campaigns product and Jacquard\u2019s proprietary generative AI toolkit which also underpins the Core and Optimisation products we believe Jacquard is well positioned as the right thing at the right time for today\u2019s leading enterprise marketers.\u201d<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3788,"template":"","news-type":[6],"class_list":["post-3787","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/news\/3787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":13,"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/news\/3787\/revisions"}],"predecessor-version":[{"id":3802,"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/news\/3787\/revisions\/3802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/capitald.com\/fr\/wp-json\/wp\/v2\/news-type?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}