Phrasee is a generative AI company that uses its accumulated knowledge of language performance, as well as proprietary dynamic campaign optimisation tools, to elevate its clients’ customer engagement, and consequently achieve higher revenues while ensuring communication remains on-brand. Phrasee uses its own proprietary language generation models and neural-net based recommenders to provide language for an increasingly wide range of customer use cases including email subject lines, SMS, product descriptions, abandoned basket prompts and others, and can do this in numerous human languages. Phrasee generates the majority of its revenues in America and the United Kingdom, and is expanding in Europe.

Why we invested:  We invested in Phrasee because of its unique and disruptive take on the problem of how to drive significant step-up in customer engagement, which is built through years of experimentation in-market and ahead of the public release of various Large Language Models. The opportunity we see is to take Phrasee’s scalable and data-led approach from a niche solution and turn it into a mainstream tool for enterprise marketeers around the world.

Our value-add:  Since investing, we have strengthened Phrasee’s leadership team by appointing Stephen Collins as non-executive chair and Dan Head as CEO, while focusing resources on developing Phrasee’s go-to-market functions, particularly in the important American market. We have used our network to make strong client and sales partner introductions.

What was the outcome:  Phrasee is early in its investment period and we are supporting the company to realise its exciting product roadmap and an ambitious commercial strategy.

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