Rich Waterworth

Rich is a seasoned leader and advisor at the forefront of the media and technology sectors, with a career defined by driving growth, innovation, and transformation across global platforms. He joined GoWish in 2025 as Non-Executive Chair of the Board.

From 2019 to 2024, Rich served as General Manager for TikTok in Europe/EMEA, where he was instrumental in scaling the business and shaping its regional strategy during a period of extreme growth and cultural impact. Under his leadership, TikTok became a leading platform for creative expression and digital engagement, navigating complex regulatory landscapes and fostering partnerships with creators, brands, and advertisers.

Prior to TikTok, Rich spent nearly a decade leading Marketing for YouTube across EMEA, where he played a pivotal role in establishing the Creator economy, launching YouTube’s subscription services, and scaling the platform’s commercial proposition for advertisers during a phase of hyper-growth. His earlier career includes senior marketing roles at ITV, where he launched the ITV Player on-demand service as well as the connected TV platform YouView, and served on the board of Freeview, the UK’s largest free-to-air digital TV platform.

Rich is also deeply engaged with the future of technology and society, currently studying and researching the societal impacts of tech and AI at the Oxford Internet Institute, University of Oxford. He is an active advisor and investor in start-ups across the tech, media, and marketing services sectors, and is committed to supporting the next generation of industry leaders.

In addition, Rich serves as a Trustee of the Teenage Cancer Trust and is a Patron of Boardwave, a community for European tech CEOs and executives.